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Greenstone Digital Partners

Strategic Digital Transformation for Global & Local Enterprises

Greenstone Digital Partners brings 25+ years of FMCG leadership and digital expertise to help organisations navigate the complexities of digital transformation, eCommerce strategy, and business growth.

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About

Building Digital Excellence

With a career spanning global leadership roles at HEINEKEN, Nestlé, and Musgrave, John Kelly brings unparalleled expertise in digital transformation, eCommerce strategy, and commercial excellence to every engagement.

25+
Years FMCG Experience
30+
Markets Worldwide
€2.5B+
Revenue Influenced
15+
Digital Transformations
Services

How We Partner With You

Tailored advisory services designed to accelerate your digital journey and deliver measurable business outcomes.

Digital Transformation

End-to-end digital strategy development and execution, from vision to implementation, ensuring sustainable competitive advantage.

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eCommerce Strategy

Comprehensive eCommerce roadmaps covering B2B, B2C, and D2C channels, with expertise across 30+ global markets.

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Commercial Excellence

Revenue growth strategies, sales force effectiveness, and go-to-market optimisation for maximum commercial impact.

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Innovation Advisory

Identifying and implementing emerging technologies and business models to drive innovation and future-proof your organisation.

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Board & NED Services

Strategic board advisory, non-executive director roles, and governance expertise for organisations seeking experienced leadership.

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Executive Education

Bespoke training and development programmes drawing on academic partnerships and real-world executive experience.

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Experience

A Track Record of Excellence

HEINEKEN

Global Director eRetail & eCommerce Transformation2024 – 2026
Global Partnerships Director2022 – 2024
Global Strategic Projects Director2021 – 2022
Global Director E-Commerce B2B2017 – 2021
Off Trade Business Unit Director (Ireland)2011 – 2017

Previous Roles

Head of Sales & Business DevelopmentMusgrave
Head of Foodservice DivisionNestlé
National Sales ManagerNestlé
Sales ManagerGlanbia
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Board & Advisory Roles

Board TrusteeBóthar CLG · Irish international charity
Adjunct ProfessorAcademic Institution · Executive education
Former NEDComan's Beverages · Strategic advisory

Education & Development

AI Governance CertificateThe Corporate Governance Institute

Diploma in Corporate GovernanceThe Corporate Governance Institute

Building Digital Partnerships & EcosystemsINSEAD

E2E Supply Chain LeadershipIMD Business School

Contact

Let's Start a Conversation

Whether you're exploring digital transformation, seeking board advisory, or looking for strategic partnership, I'd welcome the opportunity to discuss how Greenstone Digital Partners can support your goals.